For decades, Australians used to enjoy almost entirely good authentic, traditional Ceylon tea. As the world’s finest, Ceylon tea costs more than all others and following the entry of transnationals, cheaper imports began to replace Ceylon tea. A few years later, Ceylon tea disappeared altogether from these brands. However consumers loyal to those brand names did not realize that they were shortchanged. For them, there remained just nostalgic memories of Ceylon tea. Consumers continued to pay very dearly for their loyalty to old brand names!

This was the status when Dilmah showed up in Australia .

A wholly Sri Lankan brand, Dilmah, was first launched to the world in 1988 in Australia . Already the second largest supplier of bulk tea in Australia , a path was created for the introduction of Dilmah, a pure Ceylon tea. 

Dilmah received its very first break from Coles when they placed their first order - to pack Farmland, their house brand.  Almost twenty years later, Farmland is still packed at the MJF Factory in Colombo . Thanks to tea lovers in Australia , Dilmah has now earned the recognition of been one of the top three brands in the country.

This was how Dilmah brought back real tea quality and the taste you enjoyed for decades!